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In: Digital Marketing, Search Optimization, Uncategorized, Web Design, Website Development

Since you’re not an expert in WordPress or SEO, you want to make sure that your freshly designed business website continues to function properly and attract visitors over time. Right now, who has time for that? Being jacks and janes of all trades, our staff understands the need of rapid and effective content management, which is why we adore WordPress! These are our top basic WordPress suggestions to maintain the health of your website while you concentrate on your actual work.

Make your URLs unique.
Every blog post created by WordPress has an automatically generated URL, but you can easily edit it before publishing with a shorter, more search engine friendly slug.

However, there’s a warning here: don’t edit it once the blog post has been live and published. If so, you’ll need to set up a redirect for the previous URL since users may still find it online through searches, outdated emails, and posts on social media.

Not even the most stylish 404 page may make for a bad customer experience. We suggest using a plugin called Redirection if you really must change a URL after publishing. It lets you build redirects quickly and sends all visitors from the old URL to the new one.

Open URLs in New Tabs
If all those useful links merely push visitors away, what use is having a website? You can reroute visitors to another page while keeping them on your website, precisely where you want them to be, by instructing WordPress to open a link in a separate tab.

Because there’s a far greater likelihood that the reader will return after visiting the website you mentioned, you can increase your chances of engagement by keeping your site open in a separate tab. Additionally, users can simply go back and complete reading the original piece of material after clicking on a link to access the additional context if you have enabled this option for links on your own website.

Plugins in abundance
An article regarding WordPress tips wouldn’t be complete without discussing plugins. Because they are our best pals, WordPress is even more awesome! There is a plugin for nearly every action you want to complete with over 50,000 options available to increase the functionality of your website. They can practically instantly improve your user experience and are quick to install.

However, packing too many people into a small space might result in a less than ideal experience, much as at a party. The party equivalent of having a packed snack table, running out of ice, and starting a brawl on the back porch at the same time is installing all the sexiest-looking plugins at once. Consider plugins as the equivalent of balancing a dinner party table: for everything to go properly, you need every guest to be compatible.

That being said, plugins that receive little testing, scant reviews, or infrequent updates are akin to having a careless outsider interrupt the festivities. Make sure that your guest list is secure, and have a reliable web developer check in suspicious people at the entrance. Things can break or get stolen.


Town Yoast
In relation to plugins, We want you to be able to explore your website without needing to have a degree in SEO, even though there are many optimization choices available. The Yoast SEO plugin is the magic tool to apply unique social network sharing options, keyword testing, meta descriptions (search engine blurbs), and readability to your WordPress website.

All you have to do is recite Hocus Pocus and follow the checklist to gain the ability to placate the all-powerful Lord Google!

Get Along with Google Analytics
Speaking of the all-powerful Google, you can get a ton of useful information about your website traffic and visitor behavior for free using its Analytics tool. It can assist you in comprehending the kind of visitors you receive, how they find your website, and how they interact with your material.

Since knowledge is power, you can utilize it to organize future content and modify page layouts or copy. In this manner, every page serves your audience’s needs and encourages visitors to convert.

In relation to that, confirm that you have goals in Google Analytics! Setting goals enables you to assess how well or poorly your content converts viewers into buyers. 

For additional information, go to www.soltervision.com, our website. You can email us at info@soltervision.com.

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