A website platform is similar to a content management system, which is the structure within which your content is hosted.
Imagine your website platform as being like a kiosk in an exhibition space. The giant exhibition hall is your host, and many kiosks share space in the same hall.
Your kiosk is your website platform, which you can design and structure the way you want it to work for your business.
Some website platforms, as mentioned above, are WordPress, Wix, Shopify, Drupal, etc.
What is a website platform?
A website platform is the foundation on which your website is built. It provides the structure and support for your content, and it determines how your website looks and functions.
A website platform includes the coding language and content management system to host all your content.
Think of a website platform as a pre-built framework or structure that takes care of all the technical aspects of website construction, leaving you free to focus on content and design.
When you’re choosing a website platform, it’s important to consider your needs and objectives. If you’re a small business owner, you may want a simple platform that’s easy to use, offers a wide range of features, and doesn’t require any coding knowledge.
However, if your business has additional needs, you may also want a platform that’s flexible so you can customize your website the way you want.
Once you’ve selected a website platform, you can begin building your website by adding content, designing your pages, and eventually launching it.
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How to choose a website platform:
So now that you know the fundamentals of how a website is created, you need to choose your website platform.
However, with all of the technicalities and options available, it can be difficult to choose one.
That’s why the best way to start is to consider your needs, goals, and current situation. Here are some questions to ask yourself:
1. What Your need for better website?
One of the first things you need to do is determine what kind of website you need. Are you looking for a simple site to showcase your products or services? Do you need a more complex site with e-commerce capabilities?
What features do you need for your website? If you’re not sure, start by creating a list of must-haves and nice-to-haves. Once you have a good understanding of your needs, you’ll be able to narrow down your options.
Once you know what kind of site you need, you can start researching which platform will best suit your needs.
2. Platform features for better website
Once you’ve determined your website goals, it’s time to start comparing features.
Every website platform has its own strengths, and it’s important to go through all the features to see which one works the best for the kind of website you need.
Make sure to compare apples to apples—for example, don’t compare the features of a free platform to those of an enterprise-level platform. Compare similar platforms.
3. Responsiveness in a website
You must have heard this a hundred times before, but here we go once again: your website HAS to be compatible with different devices, especially mobile screens.
For example, both Google and users don’t like pages that don’t display well on mobile. So if you want people to spend time on your website and revisit it, make sure you choose a website platform that makes your site responsive.
Some website platforms offer responsiveness by default, while in others you have to work on that a bit yourself.
3. Flexibility and customization
The website platform should allow you to easily add or remove content, as well as make changes to the design of your website.
Most website platforms do allow a lot of flexibility, but what you need to consider is your flexibility vs. needs analysis. Which website platform will let you create the customizations you need?
4. SEO-friendliness
You should ensure that you choose a platform that is designed to help your website rank highly in search engine results.
While there are a number of factors that go into SEO friendliness, and there are many you can implement manually, it is better to choose a website platform that offers integrated tools and features that can give your website an extra boost.
It makes your work of website optimization much easier, especially if you are new to SEO yourself.
5. Ease of use
The website platform you choose should be easy for you to use, even if you don’t have any prior experience with web design or development.
You may get a website designer or agency to create the website for you, but you shouldn’t have to run to them every time you need a change on your website. You need a website platform that you can manage yourself.
It should also be easy for your visitors to use.
6. Pricing
The prices of website platforms can vary greatly, from less than $10 to more than $100.
The website platform should be affordable for you, especially if you’re on a tight budget. In fact, more than a simple cost review, you need to do a cost-benefit ratio by comparing the pros and cons with the cost.
7. Scalability
The platform should be able to accommodate your website as it grows and expands over time.
When you first launch your brand website, you may have fewer needs and only want to focus on showcasing your products and services or selling them.
But as you grow, you might want to add more customizations, invest in content marketing, and add more functionalities.
So when you’re deciding on how to choose your website platform, ensure that you keep both your short-term and long-term objectives in mind.
8. Security
The website platform should be secure so that you can rest assured that your website and its data are safe from hackers.
Most website platforms and hosts offer an in-built, free SSL certificate to give your site basic protection. Make sure to choose a platform that does offer that, or at least makes it possible to add security measures to it.
Are you just as thrilled about the website platform as we are? Let’s talk about it by Email: info@soltervision.com
